I’m a fractional growth marketing expert who propels early stage B2C brands from 0 to 1 and beyond.

What is growth marketing? Marketing is what you do to attract users to your product, growth is what you to do keep them around. Growth marketing is the people-, data-, and product-driven sum of the two.

Who I’ve worked with

How I help brands marry marketing and growth

  • 📣 The marketing side of the equation

    You want to efficiently and responsibly acquire customers, with compelling messaging and the right channel mix. When focusing on marketing strategy, I zero in on the following:

    ✅ Messaging & positioning

    ✅ Product-channel fit strategy

    ✅ Customer acquisition

    ✅ Paid acquisition

    ✅ Site experience

  • 📊 The growth side of the equation

    You need to make sense of all your data, understand what levers to pull, and make more of your desired customer behavior happen. When focusing on growth strategy, I zero in on the following:

    ✅ Marketing data automation

    ✅ Analytics frameworking

    ✅ Testing process implementation & tracking

    ✅ Conversion rate optimization

    ✅ Customer retention & lifecycle marketing

Read my newsletter, Growth Therapy, to learn more about my approach to growth

What others have said

I’m biased, of course, but here’s what I typically hear from clients on why fractional makes sense:

➕ You get someone much more senior, experienced, and strategic than would otherwise be accessible to an early brand

➕ Fractionals are deeply embedded in your organization, unlike most agencies or freelancers

➕ You can fill expertise gaps quickly by bringing on a fractional, and they can help you make the right FT hire when you’re ready

Why work with a fractional?