I’m a fractional head of growth. Whether you need holistic, hands-on growth marketer or a strategic advisor, I can help.

I have a decade of experience scaling B2C startups via paid, owned, and lifecycle marketing. I’ve managed tens of millions of marketing dollars in every major ad platform, and have experience across industries from fintech to ecommerce to healthcare. I’ve worked directly with founders of lean startups, have led and built large teams at growing companies, and have experience at seed-stage to series D orgs and beyond.

My approach is always data-first, without losing sight of the humans behind the numbers. Taking raw numbers, turning them into communicable insights about user behavior, and proving a significant business impact is what motivates me. Drive and dedication, analytical thinking, and accountability are some of the things I value most.

I now live in Denver, CO with my husband, after close to a decade in New York and a short stint back in New Orleans, LA, one of our favorite places. If I weren’t a marketer, I would work with food & wine full time. When I’m not working, you can find me cooking or supporting independent restaurants, skiing or hiking, on a spin bike, seeing music at local venues, or organizing my life in spreadsheets & Notion docs.